The room.
The Espresso Room. I didn’t visit this Bloomsbury shop when I was in London, but the London’s Best Coffee app lead to me to some similar places in nearby Fitzrovia. This place looks in line with the ones I visited—bright, white, wood, concrete. But most of all, the espresso shops in London all had excellent food. Contrast this with America, where even some of the best independent coffee shops have a sad little selection of middle-of-the-road muffins, donuts, and shrink-wrapped banana bread. And that’s if you’re lucky. Flip the scenario around and imagine if you went to a fine restaurant and the only wine they had was Two Buck Chuck to accompany your excellent artisinal meal.
Are you hearing me, American coffee shop owners? You seriously need to step it up several notches with regards to your food offerings.